Teaching Mass Communication

?The guidebook nature of this book is unlike anything else commercially published.?-Communication Booknotes ?This is a badly needed book. As the editors point out, we still throw our instructors and assistant professors in to see if they can swim, and usually we don't even hang around long enough to throw them a life preserver when they begin to swallow water. This book is a start on some life preservation for teachers of mass communication.?-Journalism Educator "The guidebook nature of this book is unlike anything else commercially published."-Communication Booknotes "This is a badly needed book. As the editors point out, we still throw our instructors and assistant professors in to see if they can swim, and usually we don't even hang around long enough to throw them a life preserver when they begin to swallow water. This book is a start on some life preservation for teachers of mass communication."-Journalism Educator

MICHAEL D. MURRAY is Associate Professor of Communication at the University of Missouri at St. Louis. He was nominated for an award as outstanding teacher in the central states while still a graduate student at Missouri-Columbia. Murray has been honored for teaching excellence at every institution with which he has been associated, including Virginia Tech and the University of Louisville. ANTHONY J. FERRI is Assistant Professor at the Greenspun School of Communication, University of Nevada at Las Vegas. He is the recipient of the Rita Deanin Abbey Teacher Award from the University. Ferri has also taught at Wayne State University and Indiana University-Purdue University.

Preface Introduction The Introductory Course The Basic Course in Mass Communication by Michael D. Murray Introduction to Broadcasting by Donald Godfrey Introduction to Public Relations by Anthony J. Ferri Introductory to Film by Gary Burns Internship Programs in Mass Communication by Scott Whitlow Applied Coursework Writing News for Print and Broadcast by Ellie Chapman and Michael D. Murray Reporting by David Bennett Advertising Campaigns by Jon D. Morris and Frank N. Pierce Audio Production by Robert Musburger Video Production by Steve Craig Teaching Research Methods to Undergraduates by Kim A. Smith Advanced Coursework Mass Communication Law by Roy L. Moore Mass Communication Management by John De Mott Mass Communication History by Maurine H. Beasley Mass Media and Politics by Dan Nimmo Media Criticism by Michael A. Russo Media Ethics by Jay Black Index