The Management and Practice of Public Relations (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
304
Utgivningsdatum
2000-10-01
Upplaga
1995
Förlag
Red Globe Press
Illustratör/Fotograf
illustrations
Illustrationer
XXIV, 304 p.
Dimensioner
234 x 156 x 18 mm
Vikt
468 g
Antal komponenter
1
Komponenter
1 Paperback / softback
ISBN
9780333609767

The Management and Practice of Public Relations

av Norman Stone
Häftad,  Engelska, 2000-10-01
369
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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
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Innehållsförteckning

Introduction.- What Public Relations Can Do.- Choosing and Using Public Relations.- Public Relations and Marketing Research and Public Relations.- Corporate and Financial Relations.- Government Relations.- Employee and Community Relations.- The Third Sector Customer and Consumer Relations.- Media Relations Organising and Training for Excellence.- Paying for Public Relations.- Public Relations in Crisis.- Evaluation Conclusion: The Final Portfolio Appendices.

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