Values-based Service for Sustainable Business (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
144
Utgivningsdatum
2008-10-31
Förlag
Routledge
Medarbetare
Enquist, Bo
Illustratör/Fotograf
black and white 4 Illustrations 4 Line drawings, black and white 4 Tables black and white
Illustrationer
4 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and white
Dimensioner
220 x 140 x 12 mm
Vikt
260 g
Antal komponenter
1
Komponenter
47:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Case Laminate on White w/Gloss Lam
ISBN
9780415458535

Values-based Service for Sustainable Business

Lessons from IKEA

av Bo Edvardsson, Bo Enquist
Inbunden,  Engelska, 2008-10-31
2771
Köp
Spara som favorit
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 3 format & utgåvor
The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.
Visa hela texten

Passar bra ihop

  1. Values-based Service for Sustainable Business
  2. +
  3. Understanding Michael Porter

De som köpt den här boken har ofta också köpt Understanding Michael Porter av Joan Magretta (inbunden).

Köp båda 2 för 3076 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Bo Edvardsson, Bo Enquist

Övrig information

Bo Edvardsson is professor and Director of CTF-Service Research Center at Karlstad University, Sweden. Bo Enquist is associate professor at CTF-Service Research Center at Karlstad University, Sweden.

Innehållsförteckning

1. Introduction, 2. Sustainable Business Embedded in History and Heritage, 3. Values Based Service, 4. Values-Based Service Experience, 5. Values-Based Service Brands and Marketing Communication, 6. Values-Based Service Leadership, 7. Values-Based Sustainable Service Business

Du kanske gillar