Advertising in Postmodern Times
De som köpt den här boken har ofta också köpt There Is Nothing For You Here av Fiona Hill (inbunden).
Köp båda 2 för 2689 krAdvertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s.The Consumerist Manifesto is the first book to examine t...
`The Consumerist Manifesto is a timely and very useful summary of most of the key intellectual issues underlying the functions and methods of advertising.' - Financial Times
Davidson, Martin P.
Introduction; Chapter 1 Objects of Desire; Chapter 2 Designer Decades; Chapter 3 Martian Postcards; Chapter 4 Reasoning the Need; Chapter 5 Page Traffic; Chapter 6 Knocking Copy; Chapter 7 Lost in the Post;