Eros, thymos, logos - a study of the spirit of entrepreneurship and innovation at Stena

EROS, THYMOS, LOGOS:
A STUDY OF THE SPIRIT OF ENTREPRENEURSHIP
AND INNOVATION AT STENA

Stena is the result of entrepreneurship, growing from nothing to
becoming one of Sweden"s largest family enterprises and a well-known
international actor in various business segments spanning from scrap
trading to oil drilling. This book describes the development of the Stena
Sphere from 1939 to 2015, with a particular focus on the maritime
parts of Stena. To further understand the entrepreneurial processes at
Stena beyond the scrap and the ships, the book highlights the Stena
Spirit. The study of this spirit of entrepreneurship is inspired by the
ancient Greek philosopher Plato, and his tripartite division of the spirit
into eros - desire, thymos - affect, and logos - thought, as well as
more contemporary renderings of Plato"s work by Bloom, Fukuyama,
Sloterdijk, and Badiou. The book explores how the dynamics of the
three agencies of the spirit have been manifested throughout the history
of the company, with a special focus on their manifestations within the
realm of technology.

Thomas Taro Lennerfors (PhD, Docent) is an associate professor in
Industrial Engineering and Management at Uppsala University, Sweden.
His work concerns the intersections between philosophy, business and
technology