Mass Communication Research Methods (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
360
Utgivningsdatum
1998-05-01
Upplaga
1998
Förlag
Red Globe Press
Medarbetare
Newbold, Chris
Illustratör/Fotograf
360 p VIII
Illustrationer
VIII, 360 p.
Dimensioner
216 x 138 x 22 mm
Vikt
440 g
Antal komponenter
1
Komponenter
1 Paperback / softback
ISBN
9780333617106

Mass Communication Research Methods

Audiences Institutions Texts

av Simon Cottle, Anders Hansen, Ralph Negrine, Chris Newbold
Häftad,  Engelska, 1998-05-01
694
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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
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Simon Cottle, Anders Hansen, Ralph Negrine, Chris Newbold

Övrig information

ANDERS HANSEN and CHRIS NEWBOLD are Lecturers in Mass Communications at the University of Leicester. RALPH NEGRINE is Senior Lecturer in Mass Communications at the University of Leicester. All three work at the internationally known and highly regarded Leicester Centre for Mass Communication Research. SIMON COTTLE is Reader in Mass Communications at Bath College of Higher Education.

Innehållsförteckning

PART 1: INTRODUCTION.- Mass Communication Research.- Methods Asking the Right Questions.- PART 2: THE 'PRODUCTION' DIMENSION.- Researching Media Professionals and the Production Domain Policy and Archival Research.- PART 3: MEDIA CONTENT.- Content Analysis.- Approaches Genre and Narrative Analysis.- Analysing Visuals: Still and Moving Images.- PART 4: AUDIENCES.- Media Audiences: Survey Research.- Media Audiences: Group Interviewing.- PART 5: HANDLING DATA.- Computer-Assisted Handling and Analysis of Data.- Appendix: Sources, Resources, Archives and Access.- References.- Index.

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