aA lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.a <br>aKen Blanchard, co-author of "The Secret" and "The One Minute Manager" <br> aIf youare looking for success that will take you to the moon, "POP!" is the rocket ship that will get you there.a <br>aJeffrey Gitomer, author of "The Little Red Book of Selling" <br> aFilled with practical methods for making your message outstanding and unforgettable. Please donat read it unless you are prepared to cope with success, now!a<br> aMichael J. Gelb, author of "How to Think Like Leonardo da Vinci"