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Format: Mixed media product
Språk: Engelska
Antal sidor: 1416
Utgivningsdatum: 2001-11-01
Upplaga: illustrated ed
Förlag: Routledge
Medarbetare: Foxall, Gordon (introd.)
Illustrationer: index
Dimensioner: 234 x 156 x 89 mm
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Antal komponenter: 3
Komponenter: Contains 3 hardbacks
ISBN: 9780415196420

Consumer Behaviour Analysis

Critical Perspectives on Business and Management

Mixed media product, Engelska, 2001-11-01

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Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.

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This book set is a valuable new collection of resources for the academic consumer researcher'...'I recommend that academic libraries purchase this collection.' - ACR News, Mark Tadajewski

Volume I: The Behavioural Basis of Consumer Choice Part 1: Towards a Behavioural Perspective Part 2: Patterns of Consumer Choice Part 3: Cognitive Decision Making Volume II: The Behavioural Economics of Consumption Part 1: Behavioural Economics, Matching and Maximization Part 2: Token Economies and Social Marketing Part 3: Behavioural Decision Making Volume III: Marketing in Behavioural Perspective Part 1: Theory and Interpretation Part 2: Classical Conditioning Research Part 3: Operant Research Part 4: Marketing Decision Making