Critical Multimodal Studies of Popular Discourse (e-bok)
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Språk
Engelska
Antal sidor
284
Utgivningsdatum
2013-09-23
Förlag
Taylor & Francis Ltd
ISBN
9781136249020

Critical Multimodal Studies of Popular Discourse E-bok

av Emilia Djonov, Sumin Zhao
E-bok (PDF, LCP),  Engelska, 2013-09-23
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Studies of multimodality have significantly advanced our understanding of the potential of?different semiotic resources?verbal, visual, aural, and kinetic?to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and?their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging?scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.

It connects multimodal analysis to critical discourse analysis, demonstrating the value of?different approaches to multimodality for building a better understanding of critical?issues of central interest to discourse analysis, semiotics, applied linguistics, education,?cultural and media studies.
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    Advancing Multimodal and Critical Discourse Studies

    Sumin Zhao, Emilia Djonov, Anders Bjrkvall, Morten Boeriis

    As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education,...

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