Producing for TV and New Media

Cathrine Kellison's class was a huge influence on me-if you want a foot in the door in the cutthroat business of TV and new media, this book is a MUST READ." -Silvio Horta, Creator, Executive Producer, and Head Writer of Ugly Betty "Ms. Kellison has written a very readable, well organized and detailed text about how the disorganized business of television works." -Richard P. Rubinstein, Executive Producer of Stephen King's The Stand miniseries and of Frank Herbert's Dune miniseries. Senior Producer of the upcoming "Dune" feature from Paramount "Ms. Kellison emphasizes the need to understand and protect each project in four ways: creatively, legally, technically, and financially. Not only does this book provide an encouraging, real-world approach to producing, it also borders on a philosophy for producers - the need for ethics, people skills, respect, collaboration, lifelong learning, and balance." - Sandra J. Ruch, Executive Director/Publisher--International Documentary Association "...a must read for students and practitioners who want a complete road map through the maze of producing for television and new media. It is a definitive guide to what to do, and what not to do, in becoming a professional and successful television producer. Her chapter of first person interviews is worth the price of the book all by itself. This second edition is a real collaboration between classic producing skills and the future of new media." - Al Lieberman, Executive Director - Entertainment, Media and Technology program, Stern School of Business, New York University

Cathrine Kellison was a member of the Producers Guild of America, the Writers Guild of America, the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She passed away in 2009. Dustin Morrow is a filmmaker, programmer, author, and Assistant Professor in the Film program at Portland State University. His short and feature films have won numerous awards and been screened in venues around the world. His photographs have been featured in art and culture magazines as well as solo and group gallery shows. He has directed theatrical productions, programmed film festivals and screening series, and written about film for publications in the U.S. and Europe. Kacey Morrow is an Assistant Professor of New Media Design at Western Washington University, where she teaches motion graphics, digital video, and web and interactive design. Ms. Morrow has years of experience as a motion, print, and multimedia designer in Chicago, and her videos have appeared in several film festivals and exhibitions nation-wide.

Acknowledgments About the Authors Introduction What Does a TV Producer Really Do? Television: Its Past, Present, and Future The Big Idea: Script and Project Development Connecting the Dots: Breakdowns, Budgets, and Finance Welcome to Reality: Legalities and Rights Pitching and Selling the Project The Plan: Preproduction The Shoot: Production The Final Product: Postproduction It's a Wrap! Now, the Next Steps Conversations with the Pros: Producing in the Real World Glossary Resources by Chapter