Interdisciplinary Research Inspired by Theo Van Leeuwen's Social Semiotics
M.A.K Hallidays work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Hallidays concept of social semiotics and devel...
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resourcesverbal, visual, aural, and kineticto make meaning and allow people to achieve various social purposes such as persuading, entert...