Mass Communication Research Methods

Anders Hansen is a lecturer in mass communications at the University of Leicester and is the Deputy Director of the Centre for Mass Communication Research at this institution. . He has over twenty years of experience in media and communications research with his main research interests include science and health communication, media and the environment, news management and journalistic practices, media/new media activism, media roles in relation to education policy and professional status, and the roles of news and other media (including advertising) in representing and influencing political and social issues. He has published widely in journals and books and regularly referees articles for academic journals such as Cambridge Journal of Education; The European Journal of Communication; Public Understanding of Science; New Genetics and Society; Environment and History; Journalism: Theory, Practice and Criticism; The Communication Review; Political Studies; Health Education Research; Addiction Research and Theory; The British Medical Journal.

Part1: Asking the Right Questions Theory in Media Research - O. Boyd-Barrett The Complementarity of Qualitative and Quantitative Methodologies in Media and Communication Research - K.B. Jensen Media, Culture and Modern Times - G. Murdock Remarks on Administrative and Critical Communications Research - P.F. Lazarsfeld Media Sociology: The dominant paradigm - T. Gitlin Communication-Research - One Paradigm - K.E. Rosengren The Three Paradigms of Mass Media Research - W.J. Potter, R. Cooper and M. Dupagne The New Revisionism in Mass Communication Research: A reappraisal - J. Curran Asking the Right Questions - J.D. Halloran Cultural Compliance and Critical Media Studies - G. Philo and D. Miller Part 2: Researching Media Institutions, Organisations, Professionals and Production The History of Media Institutions Finding Data, Reading Patterns, Telling Stories: Issues in the historiography of television - J. Corner Problems and Possibilities in the Writing of Broadcasting History - A. Briggs Media professionals and media production Participant Observation: Researching news production - S. Cottle The Research Method - P. Elliott News as Purposive Behaviour - H. Molotch and M. Lester The Sociology of News Production - M. Schudson Media Gate-keeping - P.J. Shoemaker Research Approaches: Research questions and methodological requirements - R.V. Ericson, P.M. Baranek and J.B.L. Chan New(s) Times: Towards a 'second wave' of news ethnography - S. Cottle Holism, Communion and Conversion: Integrating media consumption and production research - D. Deacon Political economy The Political Economy of Communications - J. Wasko Communications policy research Facing In: Researchers and academia - S. Braman Media Policy Paradigm Shifts: Towards a new communications policy paradigm - J.van Cuilenburg and D. McQuail Part 3: Researching Media Content and Representation Content Analysis Content Analysis - B. Gunter Ethnographic Content Analysis - D.L. Altheide Two Approaches to the Study of Advertisements - W. Leiss, S. Kline and S. Jhally Reading the News - R.V. Ericson, P.M. Baranek and J.B.L. Chan Semiotics and Discourse Analysis Semiotic Analysis - A.A. Berger 'Suit, tie and a touch of juju' - the Ideological Construction of Africa: A critical discourse analysis of news on Africa in the British press - H.J. Brookes How to View Commercials - P. Rutherford Discourse Analysis - R. Gill Structural and Narrative Analysis Narrative and Genre - H. Newcomb Structural Analysis and Mass communication - O. Burgelin Introduction to the Structural Analysis of Narratives - R. Barthes Narrative Strategies in Television Science - R. Silverstone Re(de)fining Narrative Events: Examining television narrative structure - M.J. Porter, D.L. Larson, A. Harthcock and K.B. Nellis Framing analysis The Constructionist Approach to Framing: Bringing culture back in - B. Van Gorp The Framing Project: A bridging model for media research revisited - S.D. Reese Framing: Toward clarification of a fractured paradigm - R.M. Entman Cascading Activation: Contesting the White House's frame after 9/11 - R.M. Entman Getting Framed: The media shape Reality - C. Ryan The Power of a Frame: An analysis of newspaper coverage of tobacco issues - United States, 1985-1996 - C.L. Menashe and M. Siegel The Empirical Approach to the Study of Media Framing - J.W. Tankard Linguistic and rhetorical analysis An Integration of Corpus-based and genre-based Approaches to Text Analysis in EAP/ESP: Countering criticisms against corpus-based methodologies - L. Flowerdew Corpus Linguistics and Critical Discourse Analysis: Examining the ideology of sleaze - D. Orpin Figures of Rhetoric in Advertising Language - E.F. McQuarrie and D.G. Mick From 'Politically Correct Councillors' to 'Blairite Nonsense': Discourses of 'political correctness' in three British newspapers - S. Joh