International growth strategies for software companies (e-bok)
Fler böcker inom
Format
E-bok
Filformat
PDF med vattenmärke (2.3 MB)
Om vattenmärkning
PDF-böcker lämpar sig inte för läsning på små skärmar, t ex mobiler.
Språk
Engelska
Utgivningsdatum
2014-09-15
Förlag
Vulkan Bokförlag
ISBN
9789163752926

International growth strategies for software companies E-bok

av Martin Johansson, Göran Pallmar
E-bok (PDF),  Engelska, 2014-09-15
99
Ladda ned
Spara som favorit
Läs i Bokus Reader för iOS och Android
Finns även som
Visa alla 1 format & utgåvor
This book aims to be an easy-to-understand guide and companion to structure the thoughts for those who consider walking on the sometimes challenging but exciting path to internationalisation.
The book summarises strategies, decisions and factors that impact those decisions, as well as critical success factors for taking a software company international.
It is based on a combination of investigation, interviews, review of academic research literature and the personal experience of the authors and those interviewed.
Specifically the research has focused on software companies, as they are inherently different to other sets of companies in their ability to distribute products in various channels with limited extra cost for each additional unit sold. This difference makes the process of internationalisation more variable and more flexible, but also equally fuzzy and potentially time- and resource consuming.
The book raises important questions to help the reader challenge his or her own preconceived ideas of internationalisation. It covers critical success factors, best practices and lessons learned from company leaders interviewed for this book. Easy-to-use models and checklists that can be applied when evaluating new markets and approaches to internationalisation are also included.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Martin Johansson, Göran Pallmar

Du kanske gillar